Intelligent support systems for marketing decisions
Nikolaos F. Matsatsinis; Yannis Siskos
| Year of publication: |
c2003
|
|---|---|
| Authors: | Matsatsinis, Nikolaos F. ; Siskos, Yannis |
| Publisher: |
Boston, Mass. [u.a.] : Kluwer Academic Publ. |
| Subject: | IT-gestütztes Marketing | Computer-assisted marketing | Künstliche Intelligenz | Artificial intelligence | Marketingtheorie | Marketing theory | Marketingmanagement | Marketing management | Theorie | Theory | Entscheidungsunterstützungssystem | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [zbmath.org] |
| Extent: | IX, 514 S Ill., graph. Darst 25 cm |
|---|---|
| Series: | International series in operations research & management science. - Cham, Switzerland : Springer, ISSN 0884-8289, ZDB-ID 1445981-4. - Vol. 54 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included |
| Language: | English |
| Notes: | Includes bibliographical references (p. [423]-508) and index |
| ISBN: | 1-4020-7194-9 |
| Classification: | Marketing ; Künstliche Intelligenz |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001681773