Intensidad exportadora e interacción entre fortalezas del marketing mix: Un análisis basado en redes neuronales artificiales
Year of publication: |
2014
|
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Authors: | Gutiérrez-Villar, Belén ; Montero-Simó, María José ; Araque-Padilla, Rafael Ángel ; Castro-González, Pilar |
Published in: |
Revista de Métodos Cuantitativos para la Economía y la Empresa. - Sevilla : Universidad Pablo de Olavide, ISSN 1886-516X. - Vol. 18.2014, p. 88-111
|
Publisher: |
Sevilla : Universidad Pablo de Olavide |
Subject: | internationalization | marketing mix | Artificial Neural Networks | Extreme Learning Machine | sensitivity analysis |
Type of publication: | Article |
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Type of publication (narrower categories): | Article |
Language: | Spanish |
Other identifiers: | 822075792 [GVK] hdl:10419/113878 [Handle] |
Classification: | F2 - International Factor Movements and International Business ; M31 - Marketing |
Source: |
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Gutiérrez-Villar, Belén, (2014)
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