Intention to adopt user generated content on virtual travel communities : exploring the mediating role of attitude
Neha Zaidi, Mohammed Naved Khan and Vandana Ahuja
| Year of publication: |
2023
|
|---|---|
| Authors: | Zaidi, Neha ; Khan, Mohammed Naved ; Ahuja, Vandana |
| Subject: | attitude | customer value creation | travel communities | travel information adoption | user generated content | Social Web | Social web | Kundenwert | Customer value | Kundenintegration | Customer integration | Urlaubsverhalten | Holiday behaviour | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Innovationsakzeptanz | Innovation adoption | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14673584221089744 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014312436