Intentional ad-viewing to support video creators on digital video-sharing platforms
Eunah Kim and Jisu Huh
| Year of publication: |
2023
|
|---|---|
| Authors: | Kim, Eunah ; Huh, Jisu |
| Subject: | ad-avoidance | Digital video advertising | digital video-sharing platforms | helping behavior | intentional ad-viewing | Digitale Plattform | Digital platform | Online-Marketing | Internet marketing | Social Web | Social web | Digitalisierung | Digitization | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Online-Handel | Online retailing | Bespielte Medien | Pre-recorded media | Digitale Medien | Digital media | Digitale Güter | Digital goods |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/13527266.2021.1995779 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014232404