Interacting user-generated content technologies : how questions and answers affect consumer reviews
Shrabastee Banerjee, Chrysanthos Dellarocas, and Georgios Zervas
| Year of publication: |
2021
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|---|---|
| Authors: | Banerjee, Shrabastee ; Dellarocas, Chrysanthos ; Zervas, Georgios |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 58.2021, 4, p. 742-761
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| Subject: | e-commerce | Q&A | reputation systems | user-generated content | Social Web | Social web | Kundenintegration | Customer integration | Electronic Commerce | E-commerce | Reputation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Web 2.0-Technologien | Web 2.0 technologies | Content Management | Content management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437211020274 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012593940