Interacting with strategic waiting for store brand : online selling format selection
Lingchen Huang, Zongsheng Huang, Bin Liu
| Year of publication: |
2022
|
|---|---|
| Authors: | Huang, Lingchen ; Huang, Zongsheng ; Liu, Bin |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 67.2022, p. 1-18
|
| Subject: | Agency selling | Reselling | Store brand | Strategic consumer | Handelsmarke | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Marketingmanagement | Marketing management | Verkauf | Selling | Einzelhandel | Retail trade | Markenartikel | Brand | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102987 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013364460