Interaction behaviors in business relationships and heuristics : issues for management and research agenda
Simone Guercini; Antonella La Rocca; Andrea Runfola; Ivan Snehota
| Year of publication: |
2014
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|---|---|
| Authors: | Guercini, Simone ; La Rocca, Antonella ; Runfola, Andrea ; Snehota, Ivan |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 43.2014, 6, p. 929-937
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| Subject: | Business relationships | Interaction | Cognition | Heuristics | Interaction behaviors | Heuristik | Kognition | Lieferantenmanagement | Supplier relationship management | Operations Research | Operations research | Beziehungsmarketing | Relationship marketing | Unternehmensnetzwerk | Business network | Soziale Beziehungen | Social relations | Verhalten | Behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410703