Interaction between channel strategy and store brand decisions
Year of publication: |
1 February 2017
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Authors: | Jin, Yannan ; Wu, Xiaole ; Hu, Qiying |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 256.2017, 3 (1.2.), p. 911-923
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Subject: | Store brand | Channel strategy | Pricing flexibility | Vertriebsweg | Distribution channel | Handelsmarke | Markenführung | Brand management | Preismanagement | Pricing strategy | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour |
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