Interaction between extrinsic and intrinsic online review cues : perspectives from cue utilization theory
Shobhit Kakaria, Aline Simonetti, Enrique Bigne
| Year of publication: |
2024
|
|---|---|
| Authors: | Kakaria, Shobhit ; Simonetti, Aline ; Bigné Alcañiz, J. Enrique |
| Subject: | Consumer behavior | Cue utilization theory | E-commerce platforms | Online consumer reviews | Purchase intention | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Theorie | Theory | Social Web | Social web | Kaufentscheidung | Purchase decision |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10660-022-09665-2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015196504