Interaction between online retail platforms' private label brand introduction and manufacturers' channel selection
Qihuan Chu, Ziqiong Zhang, Tung-Ju Wu, Zili Zhang
| Year of publication: |
2025
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|---|---|
| Authors: | Chu, Qihuan ; Zhang, Ziqiong ; Wu, Tung-Ju ; Zhang, Zili |
| Published in: |
Journal of retailing and consumer services. - Amsterdam : Elsevier Science, ISSN 0969-6989, ZDB-ID 2020784-0. - Vol. 84.2025, Art.-No. 104208, p. 1-25
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| Subject: | Pricing strategy | Channel selection | Dual-channel | Private label brand | Handelsmarke | Store brand | Vertriebsweg | Distribution channel | Preismanagement | Online-Handel | Online retailing | Einzelhandel | Retail trade | Markenführung | Brand management | Markenartikel | Brand | Marketingmanagement | Marketing management | Einzelhandelspreis | Retail price | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2024.104208 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015441664