Interaction of cultural and socioeconomic variables in targeting ethnic consumer groups : empirical analysis of Turkish immigrant consumers, resident in Germany
Bilgen Coşkun
| Year of publication: |
2011 ; 1. Aufl.
|
|---|---|
| Authors: | Coşkun, Bilgen |
| Publisher: |
Stuttgart : Steinbeis-Edition |
| Subject: | Migranten | Migrants | Türkisch | Turkish | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marketing | Deutschland | Germany | Türken | Einwanderer | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | 242 S. Ill., graph. Darst. 230 mm x 160 mm, 462 g |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Berlin, Steinbeis-Hochschule, Diss., 2010 |
| Notes: | Geleitw. in dt. Sprache |
| ISBN: | 978-3-941417-68-7 |
| Classification: | Ethnische Identität ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009308406