Interaction of normative and predictive expectations in customer satisfaction and emotions
Gavriel Meirovich, Myunghee Mindy Jeon, Linda Jane Coleman
| Year of publication: |
2020
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|---|---|
| Authors: | Meirovich, Gavriel ; Jeon, Myunghee Mindy ; Coleman, Linda Jane |
| Published in: |
Journal of marketing analytics : JMA. - Houndmills : Palgrave Macmillan, ISSN 2050-3318, ZDB-ID 2725961-4. - Vol. 8.2020, 2, p. 69-84
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| Subject: | Predictive expectations | Normative expectations | Emotional valence | Arousal | Emotion | Kundenzufriedenheit | Customer satisfaction | Erwartungsbildung | Expectation formation | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Prognoseverfahren | Forecasting model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-020-00078-4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012296860