Interaction of pricing, advertising and experience quality : a dynamic analysis
Jonathan P. Caulkins, Gustav Feichtinger, Dieter Grass, Richard F. Hartl, Peter M. Kort, Andrea Seidl
| Year of publication: |
1 February 2017
|
|---|---|
| Authors: | Caulkins, Jonathan P. ; Feichtinger, Gustav ; Grass, Dieter ; Hartl, Richard F. ; Kort, Peter M. ; Seidl, Andrea |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 256.2017, 3 (1.2.), p. 877-885
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| Subject: | System dynamics | Marketing | Optimal control | History-dependence | Skiba point | Werbung | Advertising | System Dynamics | Kontrolltheorie | Control theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.06.056 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011639250