Interactive effects of marketing strategy formulation and implementation upon firm performance
Year of publication: |
2013
|
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Authors: | Ramaseshan, B. ; Ishak, Asmai ; Kingshott, Russel P. J. |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 11/12, p. 1224-1250
|
Subject: | marketing strategy formulation | marketing strategy implementation | firm performance | viability of marketing strategy | external environment | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Strategisches Management | Strategic management |
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