Interactive effects of marketing strategy formulation and implementation upon firm performance
B. Ramaseshan; Asmai Ishak; Russel P. J. Kingshott
| Year of publication: |
2013
|
|---|---|
| Authors: | Ramaseshan, B. ; Ishak, Asmai ; Kingshott, Russel P. J. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 11/12, p. 1224-1250
|
| Subject: | marketing strategy formulation | marketing strategy implementation | firm performance | viability of marketing strategy | external environment | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Strategisches Management | Strategic management | Marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010209649