Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing
| Year of publication: |
2003
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| Authors: | Peltier, James W. ; Schibrowsky, John A. ; Schultz, Don E. |
| Published in: |
International journal of advertising : the quarterly review of marketing communications. - Henley-on-Thames [u.a.] : World Advertising Research Center, ISSN 0261-9903, ZDB-ID 832054. - Vol. 22.2003, 1, p. 93-116
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