Interactive technologies and retailing strategy : a review, conceptual framework and future research directions
Rajan Varadarajan; Raji Srinivasan; Gautham Gopal Vadakkepatt; Manjit S. Yadav; Paul A. Pavlou ...
| Year of publication: |
2010
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|---|---|
| Authors: | Varadarajan, Rajan ; Srinivasan, Raji ; Vadakkepatt, Gautham Gopal ; Yadav, Manjit S. ; Pavlou, Paul A. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 96-110
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| Subject: | Einzelhandel | Retail trade | Handelsmanagement | Retail management | Technischer Fortschritt | Technological change | Interaktive Medien | Interactive media | Prozessmanagement | Business process management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987328