Intercultural consumer classifications in e-commerce
Hans H. Bauer, Marcus M. Neumann and Frank Huber
| Year of publication: |
2005
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|---|---|
| Authors: | Bauer, Hans H. ; Neumann, Marcus M. ; Huber, Frank |
| Published in: |
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables. - Berlin [u.a.] : Springer, ISBN 3-540-25677-6. - 2005, p. 561-568
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| Subject: | Konsumentenverhalten | Consumer behaviour | Informationsverhalten | Information behaviour | Interkulturelle Beziehungen | Cross-cultural relations | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Zielgruppe | Target group | Clusteranalyse | Cluster analysis | Frankreich | France | Deutschland | Germany | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003569653