Interfirm and intrafirm switching costs in a vertical differentiation setting : green versus nongreen products
Year of publication: |
2009
|
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Authors: | Toolsema-Veldman, Linda Adriana |
Published in: |
Journal of economics & management strategy : JEMS. - Malden, Mass. [u.a.] : Blackwell, ISSN 1058-6407, ZDB-ID 1123863-X. - Vol. 18.2009, 1, p. 263-284
|
Subject: | Öko-Produkt | Sustainable product | Wechselverhalten | Switching behaviour | Produktdifferenzierung | Product differentiation | Duopol | Duopoly | Wettbewerbsstrategie | Competitive strategy |
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