Interfirm demand integration [electronic resource] : the role of marketing in bridging the gap between demand and supply chain management / Teresa M. McCarthy.
| Year of publication: |
2003
|
|---|---|
| Authors: | McCarthy, Teresa M. |
| Publisher: |
University of Tennessee Libraries, Knoxville, Tennessee |
| Subject: | UTK Theses | Business administration |
| Type of publication: | Other |
|---|---|
| Language: | English |
| Source: | BASE |
Persistent link: https://www.econbiz.de/10009463566