Intermediaries for the Provisionof Mass Customized DigitalGoods in Electronic Commerce

Generally and especially in EC, customers are confronted with a greatvariety and quantity of products and / or services. However, the time and effort acustomer can spend on searching for his preferred products and deciding aboutthe most preferred one based on his needs and preferences is the limiting factor.The aim of this paper is to transfer the well-known concept of mass-customizationto digital products and EC. Thereby, anIT-framework will be developed, thatenables intermediaries to flexibly provide personalized and mass-customizedcustomers...