Internal audience segmentation and diversity in internal communication
Taewon Suh and Jaehun Lee
| Year of publication: |
2016
|
|---|---|
| Authors: | Suh, Taewon ; Lee, Jaehun |
| Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 21.2016, 4, p. 450-464
|
| Subject: | Human resource management | Employee communications | Diversity | Segmentation | Internal communications | Internal marketing | Interne Kommunikation | Internal communication | Personalmanagement | Human Resource Management | Diversity Management | Diversity management | Personalmarketing | HR marketing | Marktsegmentierung | Market segmentation | Multinationales Unternehmen | Transnational corporation | Internationales Marketing | International marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/CCIJ-05-2015-0024 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626261