Internal benchmarking in retailing with DEA and GIS : the case of a loyalty-oriented supermarket chain
Year of publication: |
2020
|
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Authors: | Baviera-Puig, Amparo ; Baviera, Tomás ; Buitrago-Vera, Juan ; Escribá-Pérez, Carmen |
Published in: |
Journal of business economics and management. - Vilnius : VTGU Publ. House "Technika", ISSN 2029-4433, ZDB-ID 2400520-4. - Vol. 21.2020, 4, p. 1035-1057
|
Subject: | efficiency | Data Envelopment Analysis (DEA) | Geographical Information Systems (GIS) | multivariate analysis | benchmarking | trade area | geomarketing | Technische Effizienz | Technical efficiency | Benchmarking | Data-Envelopment-Analyse | Data envelopment analysis | Geoinformationssystem | Geographic information system | Lebensmitteleinzelhandel | Food retailing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/jbem.2020.12393 [DOI] |
Classification: | M31 - Marketing ; C67 - Input-Output Models ; L81 - Retail and Wholesale Trade; Warehousing |
Source: | ECONIS - Online Catalogue of the ZBW |
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