Internal branding and intention to stay : an empirical study of Indian business process outsourcing sector
Prabhjot Kaur and Guneet Kaur
| Year of publication: |
2021
|
|---|---|
| Authors: | Kaur, Prabhjot ; Kaur, Guneet |
| Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 28.2021, 2, p. 30-55
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| Subject: | Brand Citizenship Behavior | Brand Commitment | Employee Intention to Stay | Internal Branding | Person-Organization Fit | Social Exchange Theory | Mitarbeiterbindung | Employee retention | Markenführung | Brand management | Arbeitsverhalten | Work behaviour | Indien | India | Outsourcing | Interne Markenführung | Internal branding | Austauschtheorie | Social exchange theory | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Personalmarketing | HR marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012628020