Internal branding and sustainability : investigating perceptions of employees
Year of publication: |
2016
|
---|---|
Authors: | Biedenbach, Galina ; Manzhynski, Siarhei |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 25.2016, 3, p. 296-306
|
Subject: | Sustainability | Internal marketing | Internal branding | Transition economy | Internationales Marketing | International marketing | Markenführung | Brand management | Nachhaltige Entwicklung | Sustainable development | Personalmarketing | HR marketing | Wahrnehmung | Perception | Nachhaltigkeit |
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