| Extent: | Online-Ressource (220S, digital) |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 978-3-8349-9550-6 ; 978-3-8349-0514-7 |
| Other identifiers: | 10.1007/978-3-8349-9550-6 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013516761