Internal marketing and organizational performance : a systematic review and future research agenda
David M. Brown, Steven Pattinson, Caroline Sutherland, Mark A. P. Davies
| Year of publication: |
2025
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|---|---|
| Authors: | Brown, David M. ; Pattinson, Steven ; Sutherland, Caroline ; Davies, Mark A. P. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 194.2025, Art.-No. 115384, p. 1-14
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| Subject: | Employee relations | Internal communication | Internal marketing | Internal value exchange | Relationship marketing | Systematic literature review | Bibliometrie | Bibliometrics | Unternehmenserfolg | Firm performance | Interne Kommunikation | Internationales Marketing | International marketing | Beziehungsmarketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2025.115384 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015425634