Internal marketing, internal branding, and organisational outcomes : the moderating role of perceived goal congruence
Margaret Jekanyika Matanda; Nelson Oly Ndubisi
| Year of publication: |
2013
|
|---|---|
| Authors: | Matanda, Margaret Jekanyika ; Ndubisi, Nelson Oly |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 29.2013, 9/10, p. 1030-1055
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| Subject: | brand orientation | internal branding | internal customer orientation | employee-perceived goal congruence | person-organisation fit | intention to stay | Markenführung | Brand management | Internationales Marketing | International marketing | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention | Personalmarketing | HR marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Marketingmanagement | Marketing management | Interne Markenführung | Internal branding |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010194412