Internal Marketing: Making Marketing Happen

The need to market internally the plans and strategies developed by marketing managers is seen as a critical component of successful plan introduction. “Internal Marketing” appears to be a critical issue in making marketing work.

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Year of publication:	1990
Authors:	Piercy, Nigel ; Morgan, Neil
Published in:	Marketing Intelligence & Planning. - MCB UP Ltd, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 8.1990, 1, p. 4-6
Publisher:	MCB UP Ltd
Subject:	Implementation \| Internal marketing \| Marketing planning

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000001069 [DOI]
Source:	Other ZBW resources

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