An internalization perspective on subsidiaries' reputation and its impact on subsidiaries' marketing advantage : the moderating roles of resources and autonomy
Peter Buckley, Destan Kandemir, Steven Y. H. Liu, Esra F. Gençtürk
| Year of publication: |
2024
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|---|---|
| Authors: | Buckley, Peter J. ; Kandemir, Destan ; Liu, Steven Y. H. ; Gençtürk, Esra F. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 175.2024, Art.-No. 114565, p. 1-22
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| Subject: | Autonomy | Internalization theory | MNEs | Reputation | Resource allocation | Subsidiaries | Multinationales Unternehmen | Transnational corporation | Ausländische Tochtergesellschaft | Foreign subsidiary | Ressourcenorientierter Ansatz | Resource-based view | Tochtergesellschaft | Subsidiary company | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2024.114565 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549575