International brand management of Chinese companies : case studies on the Chinese household appliances and consumer electronics industry entering US and western European markets
Sandra Bell
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Bell, Sandra (contributor) |
| Publisher: |
Heidelberg : Physica-Verl. [Berlin : [Springer] |
| Subject: | Markenführung | Brand management | Internationales Marketing | International marketing | Internationaler Markteintritt | International market entry | Chinesisch | Chinese | Hausgeräteindustrie | Home appliance industry | Unterhaltungselektronik-Industrie | Consumer electronics industry | China | USA | United States | Westeuropa | Western Europe | Elektronikindustrie | Markenpolitik | Strategisches Management | Auslandsgeschäft |
freely available
| Extent: | Online-Ressource |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | English |
| Thesis: | Zugl.: Duisburg, Mercator School of Management, Diss, 2007 |
| Notes: | Lizenzpflichtig |
| ISBN: | 978-3-7908-2030-0 |
| Other identifiers: | 10.1007/978-3-7908-2030-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013518389