International business

Michael R. Czinkota, Georgetown University, Washington DC , Ilkka A. Ronkainen, Georgetown University, Washington DC, Suraksha Gupta, University of Newcastle upon Tyne

"We are grateful for the leadership position you, our market, have awarded to this book. Best-selling status in the international business field imposes an obligation to deliver cutting-edge innovations and improvements in terms of content as well as presentation. We honor your trust by doing our best to delight you through our presentation of conceptually sound, reality-based knowledge and by simplifying your task as students and teachers of international business. In this spirit of innovation, we offer you yet more value through International Business, 9th Edition."

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Year of publication:	[2021] ; Ninth edition
Authors:	Czinkota, Michael R. ; Ronkainen, Ilkka A. ; Gupta, Suraksha
Publisher:	Cambridge, United Kingdom : Cambridge University Press
Subject:	Internationales Marketing \| International marketing \| Lieferantenmanagement \| Supplier relationship management \| Außenhandel \| Foreign trade \| Internationaler Markteintritt \| International market entry \| Internationale Marktforschung \| International marketing research \| Erfolgsfaktor \| Success factor \| Welt \| World
Description of contents:	Table of Contents [gbv.de]

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Extent:	xv, 573 Seiten Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Lehrbuch ; Textbook
Language:	English
Notes:	Revised edition of International business, c2011. Includes bibliographical references and index
ISBN:	978-1-108-70144-0 ; 978-1-108-47674-4 ; 978-1-108-66748-7
Other identifiers:	10.1017/9781108667487 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012544523