International business development : a concise textbook focusing on international B-to-B contexts

International business development in context – history, trends and realities -- Product development for international markets: Tools for excelling in frugal engineering -- Legal aspects of launching products internationally -- Ecosystem evaluations in business development -- Assessing international markets -- Political coverage for international ventures -- Project management standards -- Sourcing strategies and trends: Global versus local -- Establishing local business units -- B-to-B sales approaches -- Digital communication in B-to-B sales -- Corporate social responsibility in international supply chains -- Cross-cultural strategizing for successful customer relationship management.