International dimensions of marketing
Vern Terpstra ; Lloyd Russow
| Year of publication: |
2000 ; 4. ed.
|
|---|---|
| Authors: | Terpstra, Vern ; Russow, Lloyd C. |
| Publisher: |
Cincinnati, Ohio [u.a.] : South-Western |
| Subject: | Export marketing | Marketing | Internationales Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 211 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-324-01491-0 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004598643