International dynamic marketing capabilities : developments and a research agenda

Gregor Pfajfar, Maciej Mitręga and Aviv Shoham

Year of publication:	2024
Authors:	Pfajfar, Gregor ; Mitręga, Maciej ; Shoham, Aviv
Published in:	International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 1, p. 1-41
Subject:	International dynamic marketing capabilities \| International marketing capabilities \| Dynamic capabilities \| Agile international marketing capability \| International marketing resilience capability \| Ambidextrous innovation capability \| Digital international marketing capability \| Literature review \| Dynamische Kompetenzen \| Internationales Marketing \| International marketing \| Marketing \| Ressourcenorientierter Ansatz \| Resource-based view \| Capability-Ansatz \| Capability approach \| Wettbewerbsvorteil \| Competitive advantage \| Unternehmenserfolg \| Firm performance \| Innovation

Type of publication:	Article
Type of publication (narrower categories):	Aufsatz in Zeitschrift ; Article in journal
Language:	English
Other identifiers:	10.1108/IMR-10-2023-0283 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

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