International expansion of Marcopolo (B) : manufacturing in "the other side of the world"
Year of publication: |
2015
|
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Authors: | Rocha, Angela da ; Arkader, Rebecca ; De Góes, Bruno Barreto |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 2, p. 241-254
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Subject: | Emerging market multinational enterprises | Internationalization process | Brazil | Bus industry | Marcopolo | Brasilien | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Schwellenländer | Emerging economies | Internationaler Markteintritt | International market entry | Industrie | Manufacturing industries | Auslandsinvestition | Foreign investment |
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