International expansion strategy of Japanese firms : capability building hrough sequential entry
Year of publication: |
2006
|
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Authors: | Chang, Sea Jin |
Published in: |
International marketing ; Vol. I. - London [u.a.] : SAGE. - 2006, p. 355-377
|
Subject: | Japan | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Markteintritt | Market entry | Globalisierung | Globalization |
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