International franchising at Best Western
Ilan Alon, Gérard Cliquet, Matthew C. Mitchell, and Rozenn Perrigot
| Year of publication: |
2010
|
|---|---|
| Authors: | Alon, Ilan ; Cliquet, Gérard ; Mitchell, Matthew C. ; Perrigot, Rozenn |
| Published in: |
Franchising globally : innovation, learning and imitation. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-0-230-23828-2. - 2010, p. 193-210
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| Subject: | Hotellerie | Hotel industry | Franchising | Strategisches Management | Strategic management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003956603