International joint venture marketing performance in China : a resource-based approach
Craig C. Julian (Southern Cross Business School, Faculty of Business and Law, Southern Cross University, Coolangatta, Australia), Junqian Xu (Xi'an Jiaotong-Liverpool University, Suzhou Industrial Park, China)
| Year of publication: |
2015
|
|---|---|
| Authors: | Julian, Craig C. ; Xu, Junqian |
| Published in: |
Journal for global business advancement : JGBA. - Olney, Bucks : Inderscience Enterprises, ISSN 1746-966X, ZDB-ID 2193383-2. - Vol. 8.2015, 4, p. 410-435
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| Subject: | market-focused learning | internal learning | external learning | innovation | marketing performance | China | Joint Venture | Joint venture | Lernende Organisation | Learning organization | Lernprozess | Learning process | Lernen | Learning | Unternehmenserfolg | Firm performance | Ressourcenorientierter Ansatz | Resource-based view | Marketingmanagement | Marketing management | Innovation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011547823