International Market Entry Strategies of EU and Asia-Pacific Low Fare Airlines

We employ Dunning´s eclectic paradigm (OLI) to shed light onto low fare airlines´ (LFA) internationalization strategies. In addition to 31 European LFA, we also analyze the internalzation strategies of 41 LFA in the Asia-Pacific region. [...]

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Year of publication:	2009
Authors:	Albers, Sascha ; Heuermann, Caroline ; Koch, Benjamin
Institutions:	Universität <Köln> / Seminar für Allgemeine Betriebswirtschaftslehre, Unternehmensführung und Logistik
Published in:	Seminar für Unternehmensführung und Logistik \| Prof. Dr. Dr. h.c. Werner Delfmann: Arbeitsberichte Arbeitsbericht ; Nr. 106 (2009)
Subject:	Strategie \| Internationalisierung \| internatinalization \| Markteintritt \| Paradigma \| paradigm

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Introduction
Theoretical framework
Empirical study of LFA internationalization
The contribution of the OLI Paradigm for LFA internalization
Conclusion
Appendix
References

Persistent link: https://www.econbiz.de/10009129464