International market-oriented strategies for medical tourism destinations
Year of publication: |
November 2018
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Authors: | Borg, Erik A. ; Ljungbo, Kjell |
Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - [London?] : Sage, ISSN 1470-7853, ZDB-ID 2006314-3. - Vol. 60.2018, 6, p. 621-634
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Subject: | destination branding | internationalization | interpretative research | market orientation | medical tourism | Gesundheitstourismus | Health tourism | Destinationsmanagement | Destination management | Markenführung | Brand management | Marketingmanagement | Marketing management | Tourismusmarketing | Tourism marketing | Welt | World | Globalisierung | Globalization |
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