International market researching activities performed by Australian business franchising entering into Asian-Pacific markets
Year of publication: |
2007
|
---|---|
Authors: | Thompson, Megan ; Thyne, Maree ; Deans, Kenneth R. ; Gnoth, Juergen |
Institutions: | University of Western Sydney ; University of Western Sydney ; College of Business ; School of Marketing ; Australian & New Zealand Marketing Academy. Conference 3-5 Dec. 2007 Dunedin, N.Z. |
Publisher: |
N.Z. University of Otago |
Subject: | marketing research | international business enterprises | franchises (retail trade) | new business enterprises | Pacific area | Australia | Business and Management |
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