International market segmentation : economics, national culture and time
Year of publication: |
2014
|
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Authors: | Budeva, Desislava G. ; Mullen, Michael R. |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 7/8, p. 1209-1238
|
Subject: | Economics | Segmentation | National culture | International marketing strategy | Internationales Marketing | International marketing | Nationalkultur | Marktsegmentierung | Market segmentation | Marketingmanagement | Marketing management |
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Brunswick, Gary J., (2013)
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