International market selection and subsidiary performance: a neural network approach
Year of publication: |
2009
|
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Authors: | Brouthers, Lance Eliot ; Mukhopadhyay, Somnath ; Wilkinson, Timothy J. ; Brouthers, Keith D. |
Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 44.2009, 3, p. 262-273
|
Subject: | Multinationales Unternehmen | Transnational corporation | Internationale Marktsegmentierung | International market segmentation | Unternehmenserfolg | Firm performance | Neuronale Netze | Neural networks | Europa | Europe |
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