International market selection for small firms : a fuzzy-based decision process
Gianluca Marchi and Marina Vignola and Gisella Facchinetti and Giovanni Mastroleo
| Year of publication: |
2014
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|---|---|
| Authors: | Marchi, Gianluca ; Vignola, Marina ; Facchinetti, Gisella ; Mastroleo, Giovanni |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 48.2014, 11/12, p. 2198-2212
|
| Subject: | International market selection | Internationalization process | Decision proces | Small firm | Fuzzy Expert System | KMU | SME | Fuzzy-Set-Theorie | Fuzzy sets | Expertensystem | Expert system | Internationaler Markteintritt | International market entry | Entscheidung | Decision | Internationales Marketing | International marketing | Globalisierung | Globalization |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010462722