International marketing and experiential learning : a good fit for business education?
Year of publication: |
2013
|
---|---|
Authors: | Li, Tiger ; Chao, Chiang-nan |
Published in: |
International marketing in rapidly changing environments. - Bingley [u.a.] : Emerald, ISBN 978-1-78190-896-9. - 2013, p. 245-261
|
Subject: | Internationales Marketing | International marketing | Ökonomische Bildung | Economic education | Lernmethode | Learning method | Simulation | USA | United States |
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