International marketing
Klaus Backhaus ; Joachim Büschken ; Markus Voeth. Transl. by Brian Bloch
| Alternative title: | Internationales Marketing <engl.> |
|---|---|
| Year of publication: |
2005
|
| Authors: | Backhaus, Klaus ; Büschken, Joachim ; Voeth, Markus |
| Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
| Subject: | Export marketing | Internationales Marketing | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 466 S. : Ill., graph. Darst., Kt. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 421 - 433 |
| ISBN: | 0-333-96388-1 ; 978-0-333-96388-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004663595