International marketing
Alternative title: | Internationales Marketing <engl.> |
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Year of publication: |
2005
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Authors: | Backhaus, Klaus ; Büschken, Joachim ; Voeth, Markus |
Publisher: |
Houndmills [u.a.] : Palgrave Macmillan |
Subject: | Export marketing | Internationales Marketing | Lehrbuch |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Keegan, Warren J., (2003)
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International marketing : strategy and theory
Onkvisit, Sak, (2009)
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International marketing strategy : analysis, development and implementation
Doole, Isobel, (2004)
- More ...
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Backhaus, Klaus, (2005)
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Backhaus, Klaus, (2001)
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Backhaus, Klaus, (2003)
- More ...