Extent:
XIV, 466 S. : Ill., graph. Darst., Kt.
Type of publication: Book / Working Paper
Language: English
Notes:
Literaturverz. S. 421 - 433
ISBN: 0-333-96388-1 ; 978-0-333-96388-3
Classification: Marketing
Source:
Persistent link: https://www.econbiz.de/10004663595