International marketing
Year of publication: |
[2020] ; Eighteenth edition
|
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Authors: | Cateora, Philip R. ; Money, R. Bruce ; Gilly, Mary C. ; Graham, John L. |
Publisher: |
New York, NY : McGraw-Hill Education |
Subject: | Internationales Marketing | International marketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xxxii, 682 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Revised edition of International marketing, [2016] |
ISBN: | 978-1-259-71235-7 ; 1-259-71235-4 ; 978-1-260-66553-6 ; 1-260-66553-4 ; 97811260547870 |
Source: | ECONIS - Online Catalogue of the ZBW |
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