International marketing standardization and financial performance of mobile network operators : an empirical analysis
Year of publication: |
2005
|
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Authors: | Gerpott, Torsten J. ; Jakopin, Nejc M. |
Published in: |
Schmalenbach business review : sbr. - Cham : Springer, ISSN 1439-2917, ZDB-ID 2000981-1. - Vol. 57.2005, 3, p. 198-228
|
Subject: | Internationales Marketing | International marketing | Standardisierung | Standardization | Mobilkommunikation | Mobile communications | Telekommunikationssektor | Telecommunications industry |
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