International marketing, strategic orientations and business success : reflections on the path ahead
Year of publication: |
2012
|
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Authors: | Cadogan, John W. |
Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 29.2012, 4, p. 340-348
|
Subject: | Internationales Marketing | International marketing | Strategisches Management | Strategic management | Unternehmenserfolg | Firm performance | Wirtschaftsforschung | Economic research |
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