International marketing strategy
Alternative title: | Internationale Absatzpolitik-Taktik |
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Year of publication: |
1991 ; 1. publ.
|
Authors: | Bradley, Frank |
Publisher: |
New York [u.a]. : Prentice Hall International |
Subject: | Internationales Marketing | International marketing | Exportmarketing |
Description of contents: | Table of Contents [gbv.de] |
Extent: | XXV, 554 S. |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and indexes |
ISBN: | 0-13-317892-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
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